Level 3 Digital Marketer
The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. Digital Marketing has become fundamental to the success of any modern business and is one of the fastest growing industries in the market.
Digital Marketing can become part of a role or a new role to most businesses and our apprenticeship will deliver skills with up-to-date training on current trends and techniques.
- Typical Duration: 15 months
- Entry Requirements Level 2 English and Maths will need to be achieved, if not already, prior to taking the end point assessment.
- Qualification On completion of this qualification, participants will be awarded with a Level 3 Apprenticeship as a Digital Marketer.
- Assessment Technical knowledge and understanding is assessed on programme through a combination of Ofqualregulated Knowledge Modules and specified vendor and professional qualifications. These must be passed before the end point assessment can take place.
Aim of the course
- Digital technologies, social tools and data analytics platforms are constantly evolving, making digital marketing an incredibly fascinating, fast-moving and ever changing industry. The primary role of a Digital Marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms that drives customer acquisition, customer engagement and customer retention.
- A Digital Marketer will work to marketing briefs and instructions, typically as part of a marketing team.
Certification
The Level 3 Standard as a Digital Marketer has been accredited by the qualifications regulators for
England, Wales and Northern Ireland, and is part of the Qualifications and Credit Framework (QCF).
Achieving this qualification
Apprentices who start their studies after the 1st June 2020 will be required to undertake two vendor
qualifications
a)Principles of Coding
b) Principles of Marketing ahead of End Point Assessment – Each VQ takes 1 hour and is taken online.
UK Skills Academy Ltd will provide the training and assessment for these.
Key Learning Points
This apprenticeship is designed to give you comprehensive knowledge about what it takes to be a professional digital marketer. Over the course of your learning journey you will become an expert in the following areas:
- Principles of Digital Marketing
- Knowing your customer base for market segmentation
- Digital Marketing Strategy
- Email Marketing
- Social Media Strategy
- Website development with coding
- SEO training
- Marketing Campaign evaluation
- Personal development and CPD
Professional Recognition
This apprenticeship is recognised for entry on to the Register of IT Technicians and those completing their apprenticeships are eligible to apply for registration.
Completion of the apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.
Interested in this course? Get in touch today
Take your Digital Marketer career further
Call 0345 017 9613 or email us today
